Beef Loving Texans Launch Summer Advertising Campaign
AUSTIN, TX – The Texas Beef Council (TBC) announces the launch of its third summer advertising campaign as part of the ongoing Beef Loving Texans movement aimed at connecting the brand with Texans and elevating their passion for beef. Advertising for the campaign includes radio, billboards and digital television appearing in market for 19 weeks (May 1 - Labor Day).
Beef Loving Texan Sets World Record
Montannah Kenney, a second grader from Austin and BEEF Team Kids member, recently set the world record as the youngest female to reach the summit of Africa’s Mount Kilimanjaro.
Texas Beef Council Debuts New Logo
The Texas Beef Council (TBC) is proud to unveil a new logo designed to impact and connect with both consumer and beef producer audiences.
Annual Report Recaps State and National Beef Checkoff Programs
The Texas Beef Council (TBC) recently published the 2017 annual report highlighting key state and national programs in the areas of promotion, research and education. Included in the annual report is an overview of revenues and expenditures for fiscal year 2017.
New Leadership Represents Texas Cattle Producers on Texas Beef Council Board
The Texas Beef Council’s newly elected board of directors began the new fiscal year leading the state’s producer-run beef marketing organization.
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