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    Texas Chefs Experience Beef Industry from Pasture to Plate

    Fourteen chefs from Hilton Hotels and Resorts recently participated in a Texas beef industry pasture to plate tour in South Texas. The chefs traveled from across the Lone Star State to take part in the Texas Beef Council’s (TBC) hands-on learning experience.

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    Texas Beef Checkoff Program Activities and Update

    The Texas Beef Council’s overall strategic goal is to help be a catalyst to increase beef demand. Working under the Texas industry Long Range Plan, Texas Beef Council and the Beef Promotion Research Council of Texas are working every day to help keep Texas beef producers profitable. View the full Texas Beef Checkoff Program Activities and Update for October 1, 2017 through June 30, 2018.

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    Texas Live Well Event Brings Leading Health Professionals Breaking Research About the Benefits of Beef

    AUSTIN, TX – Human nutrition thought leaders recently gathered in San Antonio for the 2018 Live Well event hosted by the Texas Beef Council (TBC).  The two-day workshop, funded by the Texas beef checkoff, provided an opportunity to engage and connect with more than 30 dietitians, physicians, public health leaders, foodservice directors and fitness professionals.  

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    Beef Loving Texans Launch Summer Advertising Campaign

    AUSTIN, TX – The Texas Beef Council (TBC) announces the launch of its third summer advertising campaign as part of the ongoing Beef Loving Texans movement aimed at connecting the brand with Texans and elevating their passion for beef. Advertising for the campaign includes radio, billboards and digital television appearing in market for 19 weeks (May 1 - Labor Day).

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    Beef Loving Texan Sets World Record

    Montannah Kenney, a second grader from Austin and BEEF Team Kids member, recently set the world record as the youngest female to reach the summit of Africa’s Mount Kilimanjaro.

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