Beef Immersion Experience

By Misty Martin on December 8, 2017 @ 1:41pm

Employees from H-E-B’s health and wellness, public relations, and meat department recently gathered in San Antonio for a day of beef-focused presentations covering retail trends, nutrition, culinary applications and production practices. The group ended the day with an immersion tour at the Peeler Ranch and Texana Feeders in Floresville. Attendees learned about all segments of the industry, beef cuts, and how to make proper recommendations to consumers regarding their beef purchase. Immersion tours are a unique opportunity for the Texas Beef Council to bring together partners and discuss all things beef and equip employees with useful and applicable information.