Ultimate Backyard Returns to State Fair of Texas
The Texas Beef Council’s (TBC) mobile marketing until, the Ultimate Backyard, returned to the State Fair of Texas to share beef information with the thousands of consumers who attended.
The Texas BEEF Team members represented the powerful protein they love at runs, triathlons and cycling events in The Woodlands, Amarillo, Galveston, Sulphur Springs, Marathon, Houston, Austin and Tyler.
Farm to Fork
The Texas Beef Council (TBC) hosted 28 registered dietitians from the Houston area at a recent Farm to Fork tour.
Boosting Beef Sales with 'Rocky Mountain Steak'
The beef checkoff partnered with the U.S. Meat Export Federation (USMEF), a Korean retailer, and Korean beef importers to fund a “Rocky Mountain Steak” campaign with E-mart, Korea’s largest retail chain, which triggered an 83-percent increase in U.S. beef sales at the chain!
ASEAN Export Efforts
The Texas Beef Council, in partnership with the U.S. Meat Export Federation, recently hosted a group of ten importers, buyers and chefs from the ASEAN region for a Texas beef industry tour.
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