Latest News

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    Slim Down Showdown

    The Texas Beef Council (TBC) is a proud presenting sponsor of the HEB Slim Down Showdown program. As a sponsor, beef is showcased throughout the 12-week competition where participants have a chance to win a $10,000 grand prize or a $5,000 health hero prize.

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    Chefs Attend Pasture to Plate Tour

    Eight industry chefs and two culinary educators recently attended a checkoff-funded pasture to plate tour of the Texas beef industry.

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    Spotlighting Influencers

    The checkoff’s “Beef. It’s What’s For Dinner.” brand recently launched a refreshed version of the “Beef. It’s What’s For Dinner” Influencer Spotlight landing page.

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    BEEF Team Texas

    Texas BEEF Team members represented the powerful protein they love at runs, triathlons and cycling events in San Antonio, Austin, Bryan/College Station, Galveston and Kingwood.

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  • BEEF Loving Texans

    The Texas Beef Council continued to reach consumers online through holiday BEEF Loving Texan Facebook carousel ads.

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