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  • beef team 160x140

    Beef Team Recap

    Texas BEEF Team members recently represented the powerful protein they love at runs, triathlons and cycling events in The Woodlands, Lubbock, Amarillo, Plainview, Kemah, Corpus Christi, Lost Pines, Houston, San Antonio, Spicewood, Dallas, Kerrville and Cedar Park. In September, more than 225 team members were seen wearing their BEEF Team gear and showcasing how beef can fit into healthy diet and lifestyle.

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  • media 160x140

    Monthly Media Results

    Throughout the month of September beef was showcased in the media through TV newscasts, online and social news outlets in Houston, Lubbock and San Antonio. Segments and stories featured delicious beef recipes.

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  • rethink the ranch 160x140

    Your Beef Checkoff is Helping Consumers Rethink the Ranch

    Promoting beef has become more complicated than it was in 1992 when your beef checkoff kicked off the “Beef. It’s What’s for Dinner.” brand. That’s why “Rethink the Ranch” was born.

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  • BT Collage 2017 Web Thumb

    Beef Team Recap

    Texas BEEF Team members recently represented the powerful protein they love at runs, triathlons and cycling events in Schulenburg, Lubbock, Austin, San Marcos, Waco, San Antonio and Wichita Falls. In August, more than 110 team members were seen wearing their “Fueled by Beef” gear and showcasing how beef can fit into healthy diet and lifestyle.

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  • Media SeptemberWeb Thumb

    Monthly Media Results

    Throughout the month of August beef was showcased in the media through TV newscasts and online news outlets in Houston, Beaumont, Tyler, Lubbock and Amarillo. The stories featured delicious beef recipes and offered cooking tips and beef nutrition information to consumers.

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