Slim Down Showdown
The Texas Beef Council is a proud sponsor of the H-E-B Slim Down Showdown program. As a sponsor, beef is showcased throughout the 12-week competition where participants have a chance to win a $10,000 grand prize.
Kroger Beef Boot Camp
More than 120 Kroger meat market managers recently participated in a two day Beef Boot Camp held in Dallas. Beef Boot Camp empowers key influencers in the retail channel to educate consumers, answer questions and provide suggestions that will result in a positive eating experience.
Beef U Revamped
The beef checkoff is launching a newly revamped Beef University – or Beef U – a free, online training program focused on the latest information, insights and research on marketing and selling beef.
Ensuring Beef Quality
As part of a collaborative effort, the Texas Beef Council (TBC), Texas A&M AgriLife Extension and Texas and Southwestern Cattle Raisers Association recently hosted a Texas Beef Quality Assurance Producer (TBQP) update for more than 45 Texas Department of Criminal Justice ranch managers.
Monthly Consumer Media Coverage
Throughout the month of December beef was showcased in the media through TV newscasts and online news outlets in Waco, Lubbock and Amarillo.
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