Latest News

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    Beef Industry Safety Summit

    The 15th annual Beef Industry Safety Summit, held Feb. 28-March 2, 2017, in Houston, Texas, brought together more than 200 industry leaders and safety professionals from all sectors of the beef industry to focus on strategies to improve beef safety

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    Chef Pasture to Plate

    Twelve industry chefs recently attended a checkoff-funded pasture to plate tour of the Texas beef industry.

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    Slim Down Showdown

    The Texas Beef Council is a proud sponsor of the H-E-B Slim Down Showdown program. As a sponsor, beef is showcased throughout the 12-week competition where participants have a chance to win a $10,000 grand prize.

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    Kroger Beef Boot Camp

    More than 120 Kroger meat market managers recently participated in a two day Beef Boot Camp held in Dallas. Beef Boot Camp empowers key influencers in the retail channel to educate consumers, answer questions and provide suggestions that will result in a positive eating experience.

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    Beef U Revamped

    The beef checkoff is launching a newly revamped Beef University – or Beef U – a free, online training program focused on the latest information, insights and research on marketing and selling beef.

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