Texas PTA Outreach
The Texas Beef Council (TBC) was on hand for the annual Texas Parent Teacher Association multi-day conference and expo held in Dallas. More than 2,000 school nurses, school wellness coordinators, parents, teachers and active community leaders visited the TBC exhibit booth where they received complementary checkoff-funded resources.
Advancing Protein Research to Health Professionals
The checkoff’s “Advancements in Protein Research: A Look at Protein’s Role in Optimal Health” webinar recently provided 880 registered dietitians and fitness experts with information about the latest research about protein and how to consume adequate high-quality protein for optimal health.
More than 475 Texas BEEF Team members represented the powerful protein they love at runs, triathlons and cycling events in Wimberley, Austin, Lubbock, Katy, Cedar Park and Pflugerville.
Sharing Checkoff Information
The Texas Beef Council’s (TBC) producer communications team traveled across the state to share beef checkoff information and program updates to farmers and ranchers.
West Texas Beef 706
More than 25 participants completed the hands-on learning experience on beef quality at the West Texas Beef 706 held at Sul Ross State University in Alpine.
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