Latest News

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    Fitness Professionals Learn Protein

    Fitness professionals, nutritionist and gym owners learned about the importance of protein in the diet and optimal distribution throughout the day at MANIA®, a fitness education conference recently held in Dallas.

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    Caribbean Export

    The Texas Beef Council (TBC) recently hosted a group of 10 Caribbean chefs and importers for a Texas BBQ crawl and pasture to plate tour of the beef industry.

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  • Launching Beef Safety Search Campaign

    The checkoff’s “Beef. It’s What’s For Dinner” brand recently launched an all new landing page on and a Google search campaign focused on beef safety. This campaign aims to capture consumers who are seeking more information on how to properly store, handle and prepare beef, and how to determine the optimal cooking temperature to ensure safe and delicious beef meals.

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  • Protein for Performance

    More than 12,000 Texas high school coaches came together for the annual Texas High School Coaches conference and expo held in Houston. The Texas Beef Council (TBC) showcased beef’s positive nutritional value at the expo by highlighting beef as a powerful protein that fuels an athlete’s performance. TBC provided attendees with free beef materials and resources.

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  • Beef Quality Counts

    More than 135 Texas cattle producers recently attended Texas Beef Quality Producer (TBQP) programs recently held in Palestine and Bonham. TBQP programs are part of the Beef Quality Assurance (BQA) effort taking place nationwide.

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