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  • Protein for Performance

    More than 12,000 Texas high school coaches came together for the annual Texas High School Coaches conference and expo held in Houston. The Texas Beef Council (TBC) showcased beef’s positive nutritional value at the expo by highlighting beef as a powerful protein that fuels an athlete’s performance. TBC provided attendees with free beef materials and resources.

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  • Beef Quality Counts

    More than 135 Texas cattle producers recently attended Texas Beef Quality Producer (TBQP) programs recently held in Palestine and Bonham. TBQP programs are part of the Beef Quality Assurance (BQA) effort taking place nationwide.

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  • Texas PTA Outreach

    The Texas Beef Council (TBC) was on hand for the annual Texas Parent Teacher Association multi-day conference and expo held in Dallas. More than 2,000 school nurses, school wellness coordinators, parents, teachers and active community leaders visited the TBC exhibit booth where they received complementary checkoff-funded resources.

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  • Advancing Protein Research to Health Professionals

    The checkoff’s “Advancements in Protein Research: A Look at Protein’s Role in Optimal Health” webinar recently provided 880 registered dietitians and fitness experts with information about the latest research about protein and how to consume adequate high-quality protein for optimal health.

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  • BEEF Team

    More than 475 Texas BEEF Team members represented the powerful protein they love at runs, triathlons and cycling events in Wimberley, Austin, Lubbock, Katy, Cedar Park and Pflugerville.

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