Beef Team Recap
Texas BEEF Team members recently represented the powerful protein they love at runs, triathlons and cycling events in Schulenburg, Lubbock, Austin, San Marcos, Waco, San Antonio and Wichita Falls. In August, more than 110 team members were seen wearing their “Fueled by Beef” gear and showcasing how beef can fit into healthy diet and lifestyle.
Monthly Media Results
Throughout the month of August beef was showcased in the media through TV newscasts and online news outlets in Houston, Beaumont, Tyler, Lubbock and Amarillo. The stories featured delicious beef recipes and offered cooking tips and beef nutrition information to consumers.
U.S. Beef Exports Stay Red Hot in July
U.S. beef exports remained well above last year’s pace in July, posting one of the highest monthly export value totals on record.
Connecting with Texas FFA
In efforts to connect with Texas FFA members and vocational agriculture teachers, the Texas Beef Council (TBC) exhibited at trade shows for the Texas FFA Convention held in Corpus Christi and the Vocational Agriculture Teachers Association of Texas Annual Conference held in Arlington.
Beef Quality Assurance Trainings
As part of a collaborative effort, the Texas Beef Council, Texas A&M AgriLife Extension and Texas and Southwestern Cattle Raisers Association recently hosted four Texas Beef Quality Producer (TBQP) programs for producers in Gainsville, Clarksville, Laredo and Odessa.
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