What Your Beef Checkoff Does
The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.
Texas Beef Checkoff
The Texas Beef checkoff complements and extends current Texas Beef Council programs.
Collections & Compliance
Learn more about checkoff collection points and compliance.
See your beef checkoff dollars at work.
Educating Cost-Conscious Shoppers
A new checkoff-funded national Ibotta campaign aims to increase awareness for lower prices at the meat case. Ibotta is a smartphone app that offers rebates on groceries and other items, with a highly engaged millennial user base and more than 19 million subscribers.
Reaching Texas Beef Checkoff Stakeholders
In efforts to share the latest beef checkoff information, Texas Beef Council (TBC) staff recently attended the Amarillo Farm and Ranch Show and the Texas Farm Bureau Annual Meeting in San Antonio.
Monthly Consumer Media Coverage
Throughout the month of December beef was showcased in the media through TV newscasts and online news outlets in Waco, Lubbock and Amarillo.
Ensuring Beef Quality
As part of a collaborative effort, the Texas Beef Council (TBC), Texas A&M AgriLife Extension and Texas and Southwestern Cattle Raisers Association recently hosted a Texas Beef Quality Assurance Producer (TBQP) update for more than 45 Texas Department of Criminal Justice ranch managers.