What Your Beef Checkoff Does
The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.
Texas Beef Checkoff
The Texas Beef checkoff complements and extends current Texas Beef Council programs.
Collections & Compliance
Learn more about checkoff collection points and compliance.
See your beef checkoff dollars at work.
Content Partnerships Prove Successful for Beef. It’s What’s For Dinner.
October marked the end of another successful content partnership campaign for the Beef Checkoff. In 2017, the checkoff-funded Beef. It’s What’s For Dinner. brand partnered with food and healthy lifestyle websites, PureWow and Greatist, to create and execute beautiful, inspiring content about beef.
Beef Loving Texans recently invited members of the Austin Food Blogger Alliance to attend a Grilling 101 and discuss beef smoking tips and recipe ideas in efforts to inspire and step-up their tailgating.
State Fair of Texas
The Texas Beef Council returned to the State Fair of Texas and invited fair-goers to experience the Beef Loving Texans interactive grilling themed booth.
Beef Immersion Experience
Employees from H-E-B’s health and wellness, public relations, and meat department recently gathered in San Antonio for a day of beef-focused presentations covering retail trends, nutrition, culinary applications and production practices.