What Your Beef Checkoff Does
The checkoff creates demand-building programs that increase profit opportunities, keeping beef top-of-mind with consumers.
Texas Beef Checkoff
The Texas Beef checkoff complements and extends current Texas Beef Council programs.
Collections & Compliance
Learn more about checkoff collection points and compliance.
See your beef checkoff dollars at work.
The Texas Beef Council (TBC) recently hosted a group of 10 Caribbean chefs and importers for a Texas BBQ crawl and pasture to plate tour of the beef industry.
Fitness Professionals Learn Protein
Fitness professionals, nutritionist and gym owners learned about the importance of protein in the diet and optimal distribution throughout the day at MANIA®, a fitness education conference recently held in Dallas.
More than 130 Texas Beef Team members and their families participated in a beef grilling seminar held at the Texas Beef Council (TBC) headquarters in Austin.
'All About Beef' App Features Two New Games
The American Farm Bureau Foundation for Agriculture, contractor to the beef checkoff, released a new educational app, “All About Beef”.