Texas Beef Checkoff Goes Red with Heart-Healthy Partnership

AHAAUSTIN, TX – The Texas Beef Council (TBC) has once again partnered with the American Heart Association (AHA) to share with consumers the many ways beef can be part of a heart-healthy diet.  In honor of National Heart Month in February, TBC celebrated the yearlong partnership by showcasing heart-healthy lean beef at Go Red for Women Luncheons in major Texas markets.

“We are very pleased to partner with AHA and showcase beef’s positive role in a heart-healthy diet,” said Jennifer Matison, TBC senior manager of consumer information.  “Checkoff-funded beef nutrition research studies have been instrumental in providing accurate beef nutrition information to not only consumers, but leaders within the health professional community.  These studies allow us to partner with reputable health organizations such as AHA.” Continue reading

The Great American Barbecue – Texas Style!

SONY DSCAUSTIN, TX – In partnership with the U.S. Meat Export Federation (USMEF), the Texas Beef Council (TBC) recently hosted the annual Great American Barbecue at the Kowloon Cricket Club in Hong Kong.  With the best attendance on record for this annual event, the program attracted over 1,000 participants, including key food and beverage operators, retailers, executive chefs, meat importers, media and food bloggers.

Tom Perini, representing TBC, was showcased at this year’s event and served up his signature Mesquite Smoked Beef Tenderloin. A day prior to the event, Perini also conducted a Texas Cowboy Master Chef Beef Cooking Class, teaching 20 local experienced chefs the basics of cooking barbecue beef Continue reading