• Did You Know
    Your beef checkoff helped increase the export value for beef to more than $300 per head?

  • Did You Know
    Your beef checkoff is sharing the benefits of beef with consumers of all ages.

  • Did You Know
    Your beef checkoff activities increased beef demand by 2.1 billion pounds per year.

  • Did You Know
    I helped take the guesswork out of the beef
    section of the meat case? - Roger Clift

  • Promotion. Research. Education.
    Your Checkoff investment is
    building demand.

What Your Beef Checkoff Does

The checkoff creates demand-building programs that increase profit opportunities, keeping beef top-of-mind with consumers.

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Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.

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Collections & Compliance

Learn more about checkoff collection points and compliance.

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Checkoff Programs

See your beef checkoff dollars at work.

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Latest News

  • caribbean export 160x145

    Caribbean Export

    The Texas Beef Council (TBC) recently hosted a group of 10 Caribbean chefs and importers for a Texas BBQ crawl and pasture to plate tour of the beef industry.

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  • mike roussell 160x145

    Fitness Professionals Learn Protein

    Fitness professionals, nutritionist and gym owners learned about the importance of protein in the diet and optimal distribution throughout the day at MANIA®, a fitness education conference recently held in Dallas.

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  • grilling seminar 160x145

    Grilling Seminar

    More than 130 Texas Beef Team members and their families participated in a beef grilling seminar held at the Texas Beef Council (TBC) headquarters in Austin.

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  • all about beef 160x145

    'All About Beef' App Features Two New Games

    The American Farm Bureau Foundation for Agriculture, contractor to the beef checkoff, released a new educational app, “All About Beef”.

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