• Did You Know
    Your beef checkoff helped increase the export value for beef to more than $300 per head?

  • Did You Know
    Your beef checkoff is sharing the benefits of beef with consumers of all ages.

  • Did You Know
    Your beef checkoff activities increased beef demand by 2.1 billion pounds per year.

  • Did You Know
    I helped take the guesswork out of the beef
    section of the meat case? - Roger Clift

  • Promotion. Research. Education.
    Your Checkoff investment is
    building demand.

What Your Beef Checkoff Does

The checkoff creates demand-building programs that increase profit opportunities, keeping beef top-of-mind with consumers.

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Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.


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Collections & Compliance

Learn more about checkoff collection points and compliance.


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Checkoff Programs

See your beef checkoff dollars at work.




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Latest News

  • protein challenge 160x145

    Beef’s Benefits Showcased at Women’s Health Expo

    More than 500 people attended the 5th Annual Ignite Women’s Health Expo held at Seton Medical Center Williamson in Round Rock, Texas where the Texas Beef Council (TBC) was on hand sharing the positive benefits of beef in the diet.

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  • fccla 160x145

    Culinary Competitions Feature Beef as Star Ingredient

    The Texas Beef Council (TBC) continued as a long-standing supporter of the Family Career and Community Leaders of Tomorrow Mystery Basket competition.

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  • lunch and learn 160x145

    Lunch and Learns Provide Beef Education

    Beef’s nutritional attributes were showcased during lunch and learn presentations for the LCRA, Texas Association of School Boards and Austin Travis County Integral Care.

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  • media 160x145

    Featuring Beef in Major Media

    Thanks to in-person deskside checkoff meetings with major national consumer media, the importance of red meat as a food protein source was included in feature articles in the April editions of SHAPE and SELF.

    Learn More
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