Fitness and Nutrition Professionals Live Well with Beef

live well 1AUSTIN, TX – More than 30 health and fitness experts recently joined the Texas Beef Council (TBC) for Live Well 2014.  The workshop provided an opportunity to connect with online communicators who are fitness professionals, fitness-focused registered dietitians, pro-triathletes and trainers.  Importantly, the invite-only workshop gave attendees a chance to learn more about beef nutrition, test their cooking skills and meet some of the nation’s leading nutrition, specifically protein, researchers.

“The Live Well workshop explored the latest protein research, culinary trends and effective communication techniques that can help Texans celebrate food for simple, strong and better living,” said Jennifer Matison, Continue reading

Annual Report Recaps Demand Building Programs

rgb_web_hiresAUSTIN, TX – The Texas Beef Council (TBC) recently published the 2013 annual report highlighting key state and national programs in the areas of research, education and promotion.

“The annual report gives Texas farmers and ranchers the opportunity to learn more about how their checkoff dollars are invested in beef demand-building programs throughout the year,” said Coleman Locke, rancher from Hungerford and chairman of the TBC board of directors.  “Your checkoff is working both domestically and internationally to ensure a positive return on your $1-per-head investment.” Continue reading