• Did You Know
    Your beef checkoff helped increase the export value for beef to more than $300 per head?

  • Did You Know
    Your beef checkoff is sharing the benefits of beef with consumers of all ages.

  • Did You Know
    Your beef checkoff activities increased beef demand by 2.1 billion pounds per year.

  • Did You Know
    I helped take the guesswork out of the beef
    section of the meat case? - Roger Clift

  • Promotion. Research. Education.
    Your Checkoff investment is
    building demand.

What Your Beef Checkoff Does

The checkoff creates demand-building programs that increase profit opportunities, keeping beef top-of-mind with consumers.

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Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.


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Collections & Compliance

Learn more about checkoff collection points and compliance.


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Checkoff Programs

See your beef checkoff dollars at work.




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Latest News

  • holiday roast 160x145

    Holiday Roasting

    The Texas Beef Council appeared on five television cooking segments throughout the holiday season.

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  • digital ads 160x145

    BEEF Loving Texans

    The Texas Beef Council continued to reach consumers online through holiday BEEF Loving Texan Facebook carousel ads.

    Learn More
  • beef team2 160x145

    BEEF Team Texas

    Texas BEEF Team members represented the powerful protein they love at runs, triathlons and cycling events in San Antonio, Austin, Bryan/College Station, Galveston and Kingwood.

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  • influencer spotlight 160x145

    Spotlighting Influencers

    The checkoff’s “Beef. It’s What’s For Dinner.” brand recently launched a refreshed version of the “Beef. It’s What’s For Dinner” Influencer Spotlight landing page.

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