• Did You Know
    I helped take the guesswork out of the beef
    section of the meat case? - Roger Clift

  • Promotion. Research. Education.
    Your Checkoff investment is
    building demand.

What Your Beef Checkoff Does

The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.

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Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.

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Collections & Compliance

Learn more about checkoff collection points and compliance.

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Checkoff Programs

See your beef checkoff dollars at work.


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Latest News

  • 236 053A COYC Email Jan Web Thumbnail 160x145 ibotta

    Educating Cost-Conscious Shoppers

    A new checkoff-funded national Ibotta campaign aims to increase awareness for lower prices at the meat case. Ibotta is a smartphone app that offers rebates on groceries and other items, with a highly engaged millennial user base and more than 19 million subscribers.

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  • logo

    Reaching Texas Beef Checkoff Stakeholders

    In efforts to share the latest beef checkoff information, Texas Beef Council (TBC) staff recently attended the Amarillo Farm and Ranch Show and the Texas Farm Bureau Annual Meeting in San Antonio.

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  • 236 053A COYC Email Jan Web Thumbnail 160x145 Media

    Monthly Consumer Media Coverage

    Throughout the month of December beef was showcased in the media through TV newscasts and online news outlets in Waco, Lubbock and Amarillo.

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  • 236 053A COYC Email Jan Web Thumbnail 160x145 tbqp

    Ensuring Beef Quality

    As part of a collaborative effort, the Texas Beef Council (TBC), Texas A&M AgriLife Extension and Texas and Southwestern Cattle Raisers Association recently hosted a Texas Beef Quality Assurance Producer (TBQP) update for more than 45 Texas Department of Criminal Justice ranch managers.

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