What Your Beef Checkoff Does
The checkoff creates demand-building programs that increase profit opportunities, keeping beef top-of-mind with consumers.
Texas Beef Checkoff
The Texas Beef checkoff complements and extends current Texas Beef Council programs.
Collections & Compliance
Learn more about checkoff collection points and compliance.
See your beef checkoff dollars at work.
Protein for Performance
More than 12,000 Texas high school coaches came together for the annual Texas High School Coaches conference and expo held in Houston. The Texas Beef Council (TBC) showcased beef’s positive nutritional value at the expo by highlighting beef as a powerful protein that fuels an athlete’s performance. TBC provided attendees with free beef materials and resources.
Beef Quality Counts
More than 135 Texas cattle producers recently attended Texas Beef Quality Producer (TBQP) programs recently held in Palestine and Bonham. TBQP programs are part of the Beef Quality Assurance (BQA) effort taking place nationwide.
Texas PTA Outreach
The Texas Beef Council (TBC) was on hand for the annual Texas Parent Teacher Association multi-day conference and expo held in Dallas. More than 2,000 school nurses, school wellness coordinators, parents, teachers and active community leaders visited the TBC exhibit booth where they received complementary checkoff-funded resources.
Launching Beef Safety Search Campaign
The checkoff’s “Beef. It’s What’s For Dinner” brand recently launched an all new landing page on BeefItsWhatsForDinner.com and a Google search campaign focused on beef safety. This campaign aims to capture consumers who are seeking more information on how to properly store, handle and prepare beef, and how to determine the optimal cooking temperature to ensure safe and delicious beef meals.