• Did You Know
    Your beef checkoff helped increase the export value for beef to more than $300 per head?

  • Did You Know
    Your beef checkoff is sharing the benefits of beef with consumers of all ages.

  • Did You Know
    Your beef checkoff activities increased beef demand by 2.1 billion pounds per year.

  • Did You Know
    I helped take the guesswork out of the beef
    section of the meat case? - Roger Clift

  • Promotion. Research. Education.
    Your Checkoff investment is
    building demand.

What Your Beef Checkoff Does

The checkoff creates demand-building programs that increase profit opportunities, keeping beef top-of-mind with consumers.

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Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.

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Collections & Compliance

Learn more about checkoff collection points and compliance.

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Checkoff Programs

See your beef checkoff dollars at work.

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Latest News

  • farm2fork 160x145

    Farm to Fork

    The Texas Beef Council (TBC) hosted 28 registered dietitians from the Houston area at a recent Farm to Fork tour.

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  • livestrong 160x145

    BEEF Team

    The Texas BEEF Team members represented the powerful protein they love at runs, triathlons and cycling events in The Woodlands, Amarillo, Galveston, Sulphur Springs, Marathon, Houston, Austin and Tyler.

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  • IMG 4690 160x145

    Ultimate Backyard Returns to State Fair of Texas

    The Texas Beef Council’s (TBC) mobile marketing until, the Ultimate Backyard, returned to the State Fair of Texas to share beef information with the thousands of consumers who attended.

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  • beef lifecycle 160x145

    Interactive Beef Lifecycle Infographic

    Sharing information with consumer about the community of people that it takes to raise beef can improved their level of comfort with modern beef production.

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