What Your Beef Checkoff Does
The checkoff creates demand-building programs that increase profit opportunities, keeping beef top-of-mind with consumers.
Texas Beef Checkoff
The Texas Beef checkoff complements and extends current Texas Beef Council programs.
Collections & Compliance
Learn more about checkoff collection points and compliance.
See your beef checkoff dollars at work.
Beef’s Benefits Showcased at Women’s Health Expo
More than 500 people attended the 5th Annual Ignite Women’s Health Expo held at Seton Medical Center Williamson in Round Rock, Texas where the Texas Beef Council (TBC) was on hand sharing the positive benefits of beef in the diet.
Culinary Competitions Feature Beef as Star Ingredient
The Texas Beef Council (TBC) continued as a long-standing supporter of the Family Career and Community Leaders of Tomorrow Mystery Basket competition.
Lunch and Learns Provide Beef Education
Beef’s nutritional attributes were showcased during lunch and learn presentations for the LCRA, Texas Association of School Boards and Austin Travis County Integral Care.
Featuring Beef in Major Media
Thanks to in-person deskside checkoff meetings with major national consumer media, the importance of red meat as a food protein source was included in feature articles in the April editions of SHAPE and SELF.