• Did You Know
    Your beef checkoff helped increase the export value for beef to more than $300 per head?

  • Did You Know
    Your beef checkoff is sharing the benefits of beef with consumers of all ages.

  • Did You Know
    Your beef checkoff activities increased beef demand by 2.1 billion pounds per year.

  • Did You Know
    I helped take the guesswork out of the beef
    section of the meat case? - Roger Clift

  • Promotion. Research. Education.
    Your Checkoff investment is
    building demand.

What Your Beef Checkoff Does

The checkoff creates demand-building programs that increase profit opportunities, keeping beef top-of-mind with consumers.

Learn More

Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.


Learn More

Collections & Compliance

Learn more about checkoff collection points and compliance.


Learn More

Checkoff Programs

See your beef checkoff dollars at work.




Learn More

Latest News

  • protein for perf

    Protein for Performance

    More than 12,000 Texas high school coaches came together for the annual Texas High School Coaches conference and expo held in Houston. The Texas Beef Council (TBC) showcased beef’s positive nutritional value at the expo by highlighting beef as a powerful protein that fuels an athlete’s performance. TBC provided attendees with free beef materials and resources.

    Learn More
  • tbqp

    Beef Quality Counts

    More than 135 Texas cattle producers recently attended Texas Beef Quality Producer (TBQP) programs recently held in Palestine and Bonham. TBQP programs are part of the Beef Quality Assurance (BQA) effort taking place nationwide.

    Learn More
  • big nutrition

    Texas PTA Outreach

    The Texas Beef Council (TBC) was on hand for the annual Texas Parent Teacher Association multi-day conference and expo held in Dallas. More than 2,000 school nurses, school wellness coordinators, parents, teachers and active community leaders visited the TBC exhibit booth where they received complementary checkoff-funded resources.

    Learn More
  • beef safety

    Launching Beef Safety Search Campaign

    The checkoff’s “Beef. It’s What’s For Dinner” brand recently launched an all new landing page on BeefItsWhatsForDinner.com and a Google search campaign focused on beef safety. This campaign aims to capture consumers who are seeking more information on how to properly store, handle and prepare beef, and how to determine the optimal cooking temperature to ensure safe and delicious beef meals.

    Learn More
pinterest